Let’s be honest—most businesses are stuck in a loop: chasing leads, tweaking offers, and constantly wondering why growth feels so… slow. Meanwhile, the few that are actually winning seem to attract customers like magnets. What gives?
Alex Hormozi breaks this down brilliantly in his video “How to Get Customers So Fast It Feels Illegal.” And while the title sounds dramatic, the tactics are grounded in cold, strategic truth.
Here’s the real game plan behind building momentum so strong it almost feels unfair:
1. Stop Hoarding Value. Give the Good Stuff Away.
Most companies guard their best content or tools like dragons sitting on a pile of gold. But here’s the kicker—if you give away something truly valuable (the kind of thing your competitors charge for), people will flood your inbox.
Think of it like bribing the market—in a good way. If your freebie feels like a steal, people trust you faster. Trust leads to conversions. Simple.
2. One Killer Marketer Beats a Whole Team
Big teams often mean bloated output. One skilled marketer, on the other hand, can move mountains. They’re like a creative assassin with a laptop and a killer instinct.
Think about it: one brilliant person with a camera can rack up millions of views. You don’t need a department—you need talent.
3. Cut the Bloat, Keep the Firepower
At Gym Launch, they trimmed the marketing team from 17 people to just 5—and output tripled. Why? Because less noise means better focus. More action. Fewer meetings. Fewer half-baked ideas.
Sometimes the most powerful thing you can do for your marketing is subtract, not add.
4. Ask Bigger Questions
Don’t ask “How can we get 10% more leads?” Ask:
“What would have to be true for us to become #1 in our market?”
It’s not just about ambition—it’s about breaking your brain out of small, incremental thinking. That question forces bold ideas. It pushes you to look beyond the obvious.
5. Bet on Models That Scale
A high-end restaurant and a SaaS company both require massive effort—but the upside? Not even close. One might top out at a few million a year. The other can print that monthly if it scales right.
So if you’re going to put your blood, sweat, and weekends into something… bet on a game that actually pays big.
6. Nail the Idea Before You Hit Record
A dude with a whiteboard teaching calculus on YouTube is getting 20 million views per video. No studio. No fancy edits. Just a sharp, clear idea.
Lesson? The idea > the production. Spend time crafting the hook, the message, the emotion. Polish later.
7. Make Your Offer a No-Brainer
The fewer “beliefs” your customer has to hold to say yes, the better.
With Uber, all you have to believe is:
• I need a ride
• I trust the app
• I’ll get paid (if you’re a driver)
That’s it. No uphill sales pitch. Just obvious value. You want your offer to feel that easy.
8. Split-Test Like a Mad Scientist
Headlines. Images. Prices. Button colors. Offers.
Most people guess. Smart marketers test. The biggest winners often come from tiny tweaks. Don’t rely on gut feelings when data can tell you what actually works.
9. Don’t Chase Cheaper Ads—Build Higher Value
Everyone complains that ads are getting expensive. And they are. But the smarter question is: How much is your customer worth over time?
If your customer buys from you again and again, you can outspend everyone and still win. Lifetime Value (LTV) is your secret weapon. Use it.
10. Want Referrals? Make It Hurt
Affiliate programs usually flop because they’re boring. A 10% cut? Meh.
Want people to push your offer like it’s gold? Give them a deal so generous it almost stings. Like, “You keep 100% of the first sale—I just want the customer.” That’s how you get real momentum.
Final Thoughts
There’s no hack, no cheat code—just smarter thinking. Be bold with your value, ruthless with your team, and intentional with your offers.
Customers don’t magically appear. But if you really want them fast?
Give more, think bigger, and stop being stingy with what makes you special.
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