I honestly don’t know what time my team logs in. I don’t track when they take lunch. And I definitely don’t care if they finish their day at 3pm or 10pm.

Why?

Because we don’t hire people to be robots. We hire them to own the mission.

The old industrial-age mindset where productivity is measured by how many hours someone is glued to a screen is outdated. We’re not in factories anymore. We’re in a world that demands creativity, problem-solving, autonomy, and trust.

The Clock Doesn’t Build the Company The Culture Does

Some days require ten hours. Others, five. That’s life. That’s work. The question isn’t “How long were you online?” The real questions are:

Did you deliver?

Did we move closer to the mission?

Are we building something we’re proud of?


If the answer is yes, then time is irrelevant.

You Can’t Force Greatness You Inspire It

I don’t want to micromanage. I want to build a team of people who believe in what we’re doing so deeply that they’ll go the extra mile not because I told them to, but because they want to.

And you don’t create that kind of culture by hovering over people’s shoulders. You create it by hiring right, giving people space, and reminding them what we’re really building toward.

The Goal is Not More Control It’s More Impact

Real leadership isn’t about tracking every move. It’s about building a company where people are aligned, inspired, and free to do their best work. That’s the kind of company I want to run and that’s the kind of culture I’ll protect at all costs.

Let’s stop counting hours. Let’s start building outcomes.